The Old GTM Playbook is Dead.
In this course, you'll learn what replaces it. Discover how you can create and scale messages your prospects would pay you to receive without spending hours on surface-level personalization.
This course is designed for companies who have 50-10,000+ customers, have some strong pull PMF and are trying to scale with AI and without hiring more people.
Here's Everything Included
in The Course:
Section #1:
Why Spending Hours on Personalization is a Waste of Time
The industry keeps telling you that MORE personalization is the answer. Better data points. More tokens. Hyper-segmentation by title or tech stack.Learn why focusing on personalization means that you're optimizing the wrong thing (and what you should optimize for instead.)
Section #2:
Learn Why Your List is Way More Important Than Your Message
Discover why obsessing over the latest AI tools that can write messages for you won't help you get more customers.Instead, you'll learn why you should obsess over one thing and one thing only - your targeting.
Section #3:
Go Beyond Standard Data and Build a List That Needs Your Solution Right Now
Most GTM teams are stuck using commodity thinking, commodity data which leads to commodity outreach.Discover what makes a real segment. I'll give you a hint - it goes well beyond your typical ICP.
Section #4:
How to Create Messages So Good People Would Pay You for Them
Discover the two things that matter most in modern GTM and how to use them:1) PQS (Pain-Qualified Segment)
2) PVP (Permissionless Value Promise)
Section #5:
How to Build and Scale
Your GTM Engine
Once you have done the heavy lifting, it's time to turn this into an actual process.Learn how to turn this framework into a repeatable and scalable GTM engine that drives results for your business.
When You Sign Up, You Also Get These Bonuses:
My Private AI Prompts Which You Can Use for Your GTM
A Round-Up Of My Best Public Content (Basically My Content Highlight Reel)
30-Day Free Trial Of The Yearly Cannonball GTM Plan
A Gigantic Repo of All of The Best Data Sources + PVP Spec Sheet to Help You Build Your List
Access to My Private Slack Group
(Open For The First 25 Buyers)
Here's What People Say
About My Work:
Stop Trying to Fit the New AI Tools Into The Old Playbooks.
The "Who to Target and What to Say" course shows you a brand-new GTM playbook, one that's built specifically for the here and now. And most importantly, it actually drives results.
Click the link below to access it.